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Henry O. Baker first founded his insurance and real estate agency in 1923 based on the principles of community service and ethical insurance practices. He probably didn’t imagine that 90 years later, his business would be stronger than ever.

Of course, Mr. Baker had a lot of help over the years turning the Henry O. Baker Insurance Group into a Morris County institution.  In 1958, Mr. Baker was joined by Wharton Business graduate and Dover native Archibald Nicholas, Jr. Through passion, knowledge and a focus on client satisfaction, the team of Baker and Nicholas steadily built one of the area’s most enduring business success stories.

The Henry O. Baker Insurance Group takes pride in being traditional, “Main Street” community leader that stays true to its independent roots and values - one of which is family. When Mr. Nicholas chose to retire in 1999, he left the company in the very capable hands of his daughter, Jennifer Nicholas. Jennifer learned both the insurance business and the importance of customer service at her father’s side and was a natural choice to guide the company into the future.

Today, the Henry O. Baker Insurance Group employs 27 licensed insurance professionals among its 34 full and part-time staff members.  Since taking the reins, Ms. Nicholas has committed to reorganizing the agency for its growing future. As a result, Henry O. Baker is capable of meeting the growing insurance needs of the regional business community without sacrificing any of the individual service and personality that makes it Morris County’s first choice for insurance.

Over its 90 years, the agency has worked diligently to build strong relationships with top-rated insurance carriers. As a result, Henry O. Baker now provides an impressive range of quality insurance products to both individuals and businesses, designed to meet every need and budget.

The history and experience of the Henry O. Baker Insurance Group serve as a prelude to a bright future for the agency and its clients. If you are a business or individual in need of quality, competitive coverage, Henry O. Baker has the resources, experts and experience to serve you best.

Serving Customers for
97 years
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